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Create a Colour Palette and Mood Board

I chose an imaginary company I created for this assignment

  • Brand Definition Rewind Rags
  • Tone Warm, nostalgic, and eclectic.
  • Personality A treasure trove of unique, high-quality vintage pieces. We are all about sustainability and finding items with a story that still feels relevant today.

The Palette (3 Colors)

  1. Rust Orange (#B35C38) – The Soul
  2. Mustard Gold (#DAA62A) – The Groove
  3. Dusty Teal (#4A6A6A) – The Character

For Rewind Rags, I wanted a palette that felt like a curated thrift to find from the 1970s. I used a triadic colour scheme (muted versions of orange, yellow, and blue) to create a sense of balance that feels vibrant but grounded.

The Rust Orange (#B35C38) brings a sense of warmth and comfort, while the Mustard Gold (#DAA62A) adds an optimistic, retro spark that grabs attention. I rounded it out with Dusty Teal (#4A6A6A) to give the brand a sophisticated, earthy edge. This palette supports my brand’s values by leaning into nostalgia and authenticity. It tells customers that we value history and craftsmanship, but the muted tones keep the look trendy enough for a modern digital space. It is a mix that feels as unique and inviting as the clothes on our racks.

Project Summary

For this project, I developed a custom colour palette and mood board for Rewind Rags I CREATED, a vintage-inspired brand focused on sustainability, storytelling, and timeless style. I selected a three-colour triadic palette—Rust Orange, Mustard Gold, and Dusty Teal—to evoke warmth, nostalgia, and character while maintaining visual balance and cohesion. Each colour was chosen intentionally to reflect the brand’s personality and values, with muted tones ensuring the look remains relevant in a modern digital space. The accompanying mood board brings the palette to life through vintage textures, curated imagery, and retro details, reinforcing the idea that every piece has a story. Together, the palette and mood board create a cohesive visual identity that feels inviting, authentic, and thoughtfully curated.